Taxonomy and post type needs

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Did you know Google uses around 200 ranking factors to rank websites? This …

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Search engine health check

You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. Technology is an important part of the user experience …

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It’s All About Who You Know

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

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Finding Pages to Push Internal Links From

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are …

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Carrying out competitor research is crucial to any SEO campaign

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. As …

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Optimize page titles

You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors …

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Check which of your keywords are already used

The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue …

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Use Hyphens To Differentiate Words In URL

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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The first choice should be backlinks

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write …

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SEO starts when you create the title tag

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. Make sure that …

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Questions Over Keywords

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for …

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If it isn’t on Google, it doesn’t exist

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. Allow visitors to your site to social bookmark it for later, by providing your visitors …

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Make it More Visual

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find …

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Recover your dead backlinks

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase …

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You can rank new pages with SEO and content

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. SEO’s need to have the skill and experience to help …

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Can Images Help Improve My Website’s Search Engine Placement?

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a …

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Aligning Questions to Content

Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and …

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Getting Started with the SEO Competitive Analysis

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

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Keep the focus of the post narrow enough

While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. The best way to create content …

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Does your site sabotage your content?

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Mobile …

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Generate Interest and Give Information

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines A common way to judge the reputation of a website is to …

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The first indication should be structure

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. It’s not that keyword text doesn’t matter, but starting with a focused content …

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A lot of websites have very serious on-page SEO issues

Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you …

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Stick To Either www or non-www Domain

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Human users are already intrigued by your title; all that’s left to …

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Do Your Research

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. A good resource is more than just a long-form 1500 word blog …

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