Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be …

If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. You’ve probably come across a few when you were looking for some answers and …

By following these great tips, you can create fantastic content without spending days pulling your hair out over the idea: As far as placement of banner ads in the area that is visible without scrolling, “less is more.” Anchor text (alternative terms: link text or reference text) is the text …

I strongly believe that relevant links have a bigger impact on the algorithm. Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored links. We want to get links. Users searching for your site on Google might not necessarily want to land on …

Unique content signifies quality. You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. According to Google, natural links leading back to your site …

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. For smaller organizations, organic search can provide a low-cost way to build a highly targeted …

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

The cornerstone of a successful organic search campaign has always been technical SEO. Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be …

Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. Don't use any shady tactics …

They follow the same methodology, staying on top of news about select topics to better spot trends. By spring 2013, Facebook and Google+ added hashtags. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating …

Deep linking from within mobile apps can bring much needed oomph to mobile search efforts. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. In other words, we’re able able to understand the true impact …

Google’s Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. Basically …

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Email marketing also cross-pollinates SEO by boosting engagement with and visibility of a site’s content. Writing for humans is just …

Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. Search engines are always updating their standards and guidelines to help improve their user’s experiences. Keyword stuffing, hiding keywords in a very small font or a color …

Not only that, but overusing keywords can create content that Google considers to be “thin”. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor …

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Is it bringing you more eyeballs on your website and clients buying your products/services? Optimizing your site’s speed score is an important factor because your visitors …

If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then …

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two …

Developing a comprehensive white-hat strategy is absolutely essential for your business. Successful SEO services, unlike web advertising or PPC (Pay Per Click), can bring the right customers to your website authentically and less expensively, therefore making it a more sustainable long term approach. If the URL hasn’t been indexed …

Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There …

We at Hi5 Practice are here to help you peel away these layers and get you on track with a solid SEO foundation, when we build your website, so that a specialized SEO Marketing company has the resources they need to take your search engine optimization to the next level …

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. This is a major problem, which can really have a negative impact on your entire strategy from start to finish. When a bandwagon is …

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. It’s not just the search machines that black hat SEOs can …

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search …

When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. If you’re under the impression that only big brands can compete in the game of search, you’ll be pleasantly surprised …

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. Search engines were …

Creating content that's attentive to context and user intent will go a long way toward increasing your business presence online. Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. A variety of studies support the idea that Google incorporate social …

Authority is created over time. It can't be rushed. Currently Google’s preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. A common misconception about SEO is that it’s a one and done practice …

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. There’s a lot that goes into this and we’re talking the technical aspects of it: getting your hreflangs, your rel canonicals, all …

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive …