This year will be the year of indexed pages

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

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Include the engagement metrics listed

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. The meta description is what appears as …

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One important aspect is citations

In the first page of results, where 90% of people remain? The hard part of SEO isn’t doing the work, it’s sitting down to do the work. It isn't just about the number of links that are going to a domain, but about the quality of those links …

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Follow a consistent cadence towards dynamic pages

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. All that technical stuff. What could you do to …

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Create a search marketing strategy based on link exchanges

Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links This is one of the easiest and more effective …

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Combine responsive design and html for Supercharged SEO

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

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Reasons why marketers love doorway sites

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. Content serves as a much better citation than a sales page. Once you’ve had a good think about your niche, make a list of search …

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Define your goals with regards to walled garden sites

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol …

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Things to avoid when dealing with SEM

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Another key strategy is to supplement content with properly optimized HTML text. Each time you write …

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Here's what industry insiders think about page impressions

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). How …

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Be clear, truthful and accurate when it comes to keywords

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. As its name implies – it is timeless. It’s important to monitor the backlinks your site is accumulating The basic premise is that a page will show up in search engine results because …

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Unlocking the mystery of rankings

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Trust your gut where you see signs of growth. Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential …

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Pay attention to quality

They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites …

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The mysterious world of quality

There’s just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market …

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Measure and Improve by paying attention to keywords

Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than a subdomain. If there was one …

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Create content about javascript

A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of …

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Invest in RSS feeds

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the …

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Link internally whenever possible

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Simple, generic and fairly ambiguous queries, such as those …

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What everyone ought to know about ROI

If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links …

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Create an Engaging Web Presence by the use of mobile search

Chances are, your research begins online, whether you’re looking for answers or products. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those …

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You may be asked about page rank in your marketing interview

Have useful content for those searchersNow you have your niche and the related search terms you want your site to rank on. It is also easy to fail to get the benefit of proper canonicalisation and consolidation of relevant primary content if you don’t do basic housekeeping, for want …

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Clarification about user generated content

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. SEO content …

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Lets look at our approach to bounce rates

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …

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What your mum didn't tell you about RSS feeds

Besides keywords, what determines how well your pages rank in search results? Google is pretty good at understanding the general context of a site’s content. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines …

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Learning about SEO

If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust. If you can’t meet a visitor’s need on that page, direct …

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The truth about social media

Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. Google will ignore and not index pages with content of 200 words or less. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the …

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Analyse your existing duplication

which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. By following these great tips, you can create fantastic content without spending days pulling your hair out over the idea: What’s so important about hashtags in SEO? Thankfully, there …

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