When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically.
Validate The Big Opportunities
of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. URLs with words that are relevant to your site's content and structure are friendlier for visitors
navigating your site. Visitors remember them better and might be more willing to link to them. The initial purpose of search engines counting the quantity and quality
of links linking back to any webpage was to ensure that only those pages
providing valuable and trustworthy content to their users would be ranked
higher than less credible resources in search results pages.
Providing value in your market depends on finding connections nobody else is looking for
Some mobile sites refuse access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. The quality and quantity
of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo.
Avoid duplicate content
You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. Gaz Hall, from SEO Hull
, had the following to say: "Higher rankings in the first few results are critical to visibility."
Blog Commenting in SEO and it’s need
Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Google is getting smarter
– to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory.