In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure.

People use different wording to name the same thing

Make it easier for search engines to index your website. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of your company or organization’s fans as extensions of your inbound marketing team. Domain to page relevancy means the page linking to your website is relevant to your domain. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages.

A Link Reclamation technique

Keyword research is one of the highest return SEO activities that is essential for your marketing success. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. The day may come when links are less important to rankings, but that day hasn’t arrived yet. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages.

Be specific when the user wants a particular thing

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. According to SEO Consultant, Gaz Hall: "Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings."

Brands who have implemented SEO strategies successfully boast greater brand awareness

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales.