Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on.

Can Images Help Improve My Website’s Search Engine Placement?

Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information.

Tailor to shoppers, not search engines

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive!

Perform a link audit and make sure that all links on the page in question really add value

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. Gaz Hall, a Freelance SEO Consultant, commented: "Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for."

Creating inspiring content for your business

To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all.