To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say.

So how do you come up with a list of keywords you can use?

Have useful content for those searchersNow you have your niche and the related search terms you want your site to rank on. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note.

How can you find out, whether your domain has been penalized by Google and why?

f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. Strategically written website copy includes well-thought-out internal links and calls to action.

Focus on 1–2 long-tail keywords

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Gaz Hall, a Freelance SEO Consultant, commented: "As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely."

Developing an SEO Plan Prior to Site Development

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Having keywords in your domain URL can also give you a small SEO boost. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages.