Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this.

Decrease your landing page loading time

While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content.

Dynamic and other SEO non-friendly URLs

Organizations should take many factors into account when pursuing an SEO strategy. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority.

Make it scannable

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. Gaz Hall, an SEO Expert from the UK, said: "Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer."

Discover competitors' common backlinks

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy.