Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors.

The shorter the page title, the better

SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. You can speed up the process of getting useful links by connecting with content curators. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine.

Establish yourself as the subject matter expert and authority about your business

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Bad content truly can do long-lasting damage to your website, brand and business. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail.

Look for website visitors who are going to visit your website and remain there

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run."

Do Your Research

Post regularly and build the trust of your users with content marketing. When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. For experienced marketing teams, the content creation process has become a high-level assembly line.