SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive.

What’s the Take-Away?

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs

Make basic duplicate listing detection

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done). If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too.

What Is a Keyword Worth Targeting?

The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are."

Do users like my content?

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO.