Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding. The world is always changing, and you have to keep up. If you do, the rewards can be great. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page.

Beauty is important and usability is even more critical

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content so that the same message gets across, just optimized! Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are.

The better way to do it is new school SEO

Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google.

On page optimization is an important component of SEO

Progressive SEO means technical, analytical and traditional marketing all rolled into one. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition!"

Do you struggle with optimizing your blog posts for SEO?

In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with.