A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable.

You need to go back to your market research

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop.

Strategic Thinking and Tactics for SEO

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche.

Think quality over quantity

The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. Gaz Hall, from SEO Hull, had the following to say: "Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing."

Do you struggle with optimizing your posts for SEO?

We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings.