If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent.

Carrying out competitor research is crucial to any SEO campaign

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. An SEO specialist should know how long content needs to be and to avoid keyword stuffing. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it.

Bad backlink tactics

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP.

Mobile Searchers Use Shorter Keyphrases/Keywords

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Gaz Hall, a Freelance SEO Consultant, commented: "What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window?"

Don’t Forget to Check Plurals

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. When it comes to long-term SEO strategies, there are so many tactics to consider. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query.