It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Stick to these good practices and you’ll be on your way to free traffic. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today.

Segmenting Your Site’s Audience

Search drives the web -- roughly two-thirds of website visitors originate from organic search. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns.

Increase Organic Traffic With An Eye On Conversions

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management.

Keyword Research for Page Titles

You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that."

Don't make your own URLs compete against each another

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. Long Tail SEO is a really useful technique to generate organic search traffic for your website.