As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages.

Relevancy score

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Add internal links to the taxonomies the post belongs to By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks.

Linking Out To Relevant & Authority Sites

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can.

Good content + bad design = failure

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Contextual link building is the quickest way to boost your site’s search performance. According to Gaz Hall, a UK SEO Consultant : "SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important."

Empty content pages which exist simply to link to other pages

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere.