Links with longevity suggests that your site is an established voice for whatever topic it covers. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web.

How Blogging Drives Customers to Your Website

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land.

Choose your keywords carefully

A natural link profile has variety. The links come from different domains and links will have different strengths. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success.

Mention your keyword at a normal cadence throughout the body of your post

As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. According to Gaz Hall, a UK SEO Consultant : "Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously."

Evaluate the credibility of a website using a hands on approach

The best directories are the ones that also provide useful information for your potential customers. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there.