By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. There is no optimal number of words on a page for placement in Google. Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too.

We're searching in different ways already

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases.

Include these 1–2 keywords in specific parts of your post

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry.

Review your goal keywords

Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get. As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. Gaz Hall, a Freelance SEO Consultant, commented: "The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink."

Find words within a Web address

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content.