The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it.
Blog posts shouldn't only contain text
Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Mobile has changed our
lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites.
How should I take care of this?
The key to a successful list post is no more complicated than including a large number of quality items. Most people look at
SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. The number and quality of links pointing to your site will largely determine in what position your site ranks.
How To Spot DoFollow Links
The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. Gaz Hall, from SEO Hull
, had the following to say: "While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name."
Get some paid social media promotion
If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? Successful sites load fast.
Even a small delay can have an impact on visitor numbers, ad views and conversions. Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further