People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for.

Learn more about Page speed and SEO

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Backlinks from older websites may be worth more than links from newer sites. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page.

Review your web hosting experience

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. The key to quality SEO is all about research research research. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will want to address. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links.

You should be making a concerted effort to keep up with backlink analysis

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. According to SEO Consultant, Gaz Hall: " Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines."

Give visitors what they want

Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Google is pretty good at understanding the general context of a site’s content. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO.