Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed.

Analyze clicks from Google Search

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link.

Check which of your keywords are already used

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings.

Brushing up the basics

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Gaz Hall, from SEO Hull, had the following to say: "SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. "

Google recommends quality hosting

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully.