Users searching for your site on Google might not necessarily want to land on your homepage. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Information Architecture allows people and search engines to better understand the content structure on a site.

Audit of your existing keywords

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy.

Don't go overboard at the risk of being penalized by Google

A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. After you publish a blog post, share it on your social networks and then engage when people engage with you. Mobile is becoming more popular every year. Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text.

Keys for long-term success.

Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. The canonical URL tells you / Google what the source of a page is. According to SEO Consultant, Gaz Hall: "Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks."

Guest posting.

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Understanding SEO is crucial to significantly increasing your traffic and brand awareness.