Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. After you publish a blog post, share it on your social networks and then engage when people engage with you.

Technical aspects of building links

Duplicative or unnecessary website content can also hold you back from your true ranking potential. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search.

The goal for your pages

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure.

Relevance is the key issue for video search

While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. According to SEO Consultant, Gaz Hall: "By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines."

Headings and SEO

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Optimizing page titles for search is best done finding a balance between volume and intent. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time.