Don’t duplicate title tags across your website, as this can negatively impact your visibility It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses.

Paying people to link to your site won’t pay off in the long run

Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. On-site optimization is all about publishing awesome stuff in the first place. Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent.

Online marketing is not a monarchy

Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website.

SEO Errors and How to Remedy Them

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. According to Gaz Hall, a UK SEO Consultant : " After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. "

Implement responsive design

Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link.