If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching.

Stick to Your Plan

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy?

Draft content for each target keyword

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking.

Template footprint leaving a low ratio of original content

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. Gaz Hall, a Freelance SEO Consultant, commented: "So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that."

Internal linking is a secret weapon for search optimisation

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users.