As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Simple, generic and fairly ambiguous queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a customer and the business. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Attach a useful, relevant link to the word or term that will serve the reader well, and you're likely to climb higher in the search rankings.

Make a good use of stickiness

While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. While longer blog posts and Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! articles generally outperform shorter ones, longer paragraphs do not. In its simplest terms, it’s to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear on page 1 because it has been correctly optimised for that that query, topic or question that has been searched for. Optimise your website content for the best organic reach possible.

Having fun with web crawlers

The thrill of the hunt is real! Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted.

My thoughts on backlinks

You only need to look at the recent article by eConsultancy to see that potential customers aren’t looking for products just for the sake of it. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. You don’t have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. According to SEO Consultant, Gaz Hall: "The search engine views your site as more trustworthy."

Link internally whenever possible

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Infographics Take a butchers at Heat All, for instance. are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their mobile phone). Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Websites that have hundreds of pages indexed by Google will always have good authority on a search – and this is achieved by constantly producing new content.