Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down.
It depends on your niche
Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. What is your organic
search Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources.
The best place to hide a flower is the second page of Google search
Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. If you rank
in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. Most companies use SEO to increase website traffic, which in turn, increases revenue. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience.
Get listed in local directories
Google insists that you must also work on the website’s authority to drive higher levels of trust. The notion of UX (user experience) has evolved to become the guiding framework for search engines. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. Gaz Hall, from SEO Hull
, had the following to say: "Take a look at your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further."
Links that are good for human visitors are also good for search engines
Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. A more technical topic,
most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs.