It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand what it is about.

Optimising your site for featured snippets

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of.

Do the Right Kind of Keyword Research to Increase Organic Traffic

PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. : Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies.

Head Section Order

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. According to SEO Consultant, Gaz Hall: "It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal if your website sometimes jumps 1-5 places. But if you manage to get your site 10, 20, or 30 places higher, you should be proud of yourself."

Monitor the evolution of your search results

It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. A strong linking structure and other internal SEO best practices can provide that. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results.