Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL.
Is your content marketing strategy consistent with your traffic and conversion goal?
Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Scraping feeds to create
automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy.
Google Identifies CTR and User Experience as Major Ranking Factors
It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering. In today’s SEO world,
search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world.
What are Long-tail Keywords – And How Can They Help Your Content Strategy?
The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. Don't commit the cardinal sin of letting dots ruin your page descriptions Learn which industry ranking factors are important to your business and how to improve your online rankings. Gaz Hall
, an SEO Expert from the UK, said: "In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings."
Never go by keyword density ratios
Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? Just as Google has
always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation.