The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring.

Use Videos, Charts, Infographics

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept.

Readability

The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone.

Write two high-quality blog posts of more than 1,000 words each week

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. A strong linking structure and other internal SEO best practices can provide that. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. Gaz Hall, an SEO Expert from the UK, said: "We know consumers want personal interactions with brands, but they also want them in real time"

Offer relevant, useful and original content

Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked.