Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results.

Make your content much more linkable and much more likable

It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when companies get caught using them. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it.

Revise your old content and update it

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different.

Use Quality Page Meta Title & Descriptions

Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times, there may be a reciprocal linking program, where a group of websites link to one another. According to Gaz Hall, a UK SEO Consultant : "SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first."

Regularly Release Useful Information for Free

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Find out which channels are driving traffic to your competition . Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you.