Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive. What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content.
Compile your assets (or design some)
Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. Using heading in your
page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation.
SEO consistent publishing best practice
A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? By putting out content,
not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Link outreach is a bit “old school” but can still be quite powerful. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite.
Mobile Search Continues to Rise
If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Gaz Hall, a Freelance SEO Consultant
, commented: "Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves."
SEO 301 redirect best practice
So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. Google cares deeply about
the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include.