Make the content flow easily to keep people intrigued and reading. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings.

Are you interlinking properly?

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs

Include your keywords in your copy, but only in a natural, reader-friendly way

The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website.

More Targeted And Relevant Traffic

Make it easier for search engines to index your website. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. Gaz Hall, a Freelance SEO Consultant, commented: "Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice."

SEO techniques: What’s next?

Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business.