We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users.

Why is it important to know user intent and how can we identify it?

Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms.

Use Google Keyword Planner To Find Untapped Keywords

Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very seriously.

Be Informed and updated!

Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. According to Gaz Hall, a UK SEO Consultant : "Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic."

Search engines quickly remove sites that won’t load from their results

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t.