Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters.

Write Powerful & Captivating Headlines

Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content.

Making Sense of All This Keyword Data

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them.

Reporting and analytics

Search engines want publishers to show the same content to the search engine as is shown to users If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. According to SEO Consultant, Gaz Hall: "The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey."

Stop gettin’ all indignant

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere.