Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. Backlinks are the foundation of Google's algorithm for determining a site’s page rank.

Broken links

SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. When you add a link to your website, you are inviting users to leave your site.

Preserve Your Valuable Links

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business.

Make Sure Your Site Kicks Butt On Mobile

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? According to Gaz Hall, a UK SEO Consultant : "Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google."

Tailor to shoppers, not search engines

Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins.