The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.
Dominate your own little niche first
An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. As you may well
know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. The page title is one of the most important things that Google and other
search engines evaluate to determine what is on a web page. Put your keyword
or phrase in the title, and keep it short. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power.
SEO local search best practice
Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. It’s important to keep
in mind that if search engine traffic is your only goal, your results will probably suffer. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics.
Always endeavour to gain the trust of Google
Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. According to Gaz Hall, a UK SEO Consultant
: "Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client."
The first choice should be backlinks
If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. Timely topics are seasonal
(like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. When you are creating text, keep in mind that web
users want to get information quickly. So, express
yourself in as much detail as necessary, but as
succinctly as possible. For example, avoid long,
nested phrases and break up your texts with short
paragraphs, bullet points, headings, and images. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices.