Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how.

Generate Interest and Give Information

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Think long term rather than short term. Short term will get you nowhere with SEO. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics.

Real Websites index faster

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer.

Number of backlinks to the page

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Gaz Hall, from SEO Hull, had the following to say: "A proximity search uses the order of the search phrase to find related documents."

The most time consuming aspect is writing content

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results.