The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Another key strategy is to supplement content with properly optimized HTML text. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site.

How do I rank in position zero?

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. This requires sound SEO expertise. Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! The hard part of SEO isn’t doing the work, it’s sitting down to do the work. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time and money on creating.

Identify What’s Working and What Isn’t with regards to user generated content

Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore. If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more about your customers by asking them to fill out a survey. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. For example, optimizing for speed, technical audits and mobile formatting.

Let's talk about quality

Although social media is increasingly becoming a popular tool for businesses to promote themselves, search engines are still the primary method that people use as they navigate the web and many businesses employ SEO services. In 1998, the web was much easier. SEO is no longer just for large enterprises; According to Gaz Hall, a UK SEO Consultant : "Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics."

Things to avoid when dealing with SEM

Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market trends, they share this in common. The Take a butchers at Heat All, for instance. easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. What many eCommerce website marketing managers don’t realize is that this is creating duplicate content across these external domains. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage