Deep linking from within mobile apps can bring much needed oomph to mobile search efforts. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone.

How to check your web pages for duplicate content (and improve your rankings at the same time)

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. I’m sure you don’t need Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. We are dedicated to using any white-hat techniques we can to ensure that your company raises in the search engine rankings of platforms like Google, Yahoo and Bing. In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends.

You may be asked about search engine spiders in your marketing interview

When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. Well-written titles are vital for improving the search rank of pages because search engines look for keywords in titles to determine how relevant pages are to search queries. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process.

Your marketing strategy could use a facelift - consider including duplication to adhere to best practise SEO principles

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience."

Think about how to incorporate keywords into your article

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. A I'm always shocked by Indozine, in this regard. page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs