Google prefers sites that are easy to navigate.
This means having solid navigation in your top
menu and other places on your site (like your
sidebar and footer). It also allows Google to easily
find related pages on your site. If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line.
How do your SEO and content marketing efforts complement each other?
The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. Use bullet points: Using
a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience you’ll be able to create content that will not only rank well in the search engines but lead to better engagement with your website visitors.
Meaty meta descriptions
If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. Google’s Keyword Planner is
a free tool that can help you
with keyword research. The tool is actually designed for
the Google AdWords advertising program, and aims to help
marketers select suitable keywords for ad placements. But it
can also help you with search engine optimization. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content.
Optimize all content through SEO best practices
Similar to writing an outline for a large paper, put some thought into what the main points and subpoints
of the content on the page will be and decide where to use heading tags appropriately Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. You will never get enough traffic on your website. That’s the human nature. We always strive for more. According to Gaz Hall, a UK SEO Consultant
: "SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers."
Too Many On-page Links
Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Google, the top search
engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile.