Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn.

Advanced off-site SEO principles

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links.

It's ROI, Not Traffic that Matters Most

Use description meta tags to provide both search engines and users with a summary of what your page is about! Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity.

Indexing requirements often conflict with aesthetic requirements

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Gaz Hall, an SEO Expert from the UK, said: " Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?"

Tried-and-true formulas that have been proven to lead to SEO success

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. So what it does it take to achieve a high ranking on Google?