If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. According to Google, natural links leading back to your site are definitely something to strive for.

Search engines don't just look for images

Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords.

Identify niche blogs, forums and newsletters

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Know your audience surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search.

Businesses are born out of ideas

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. According to Gaz Hall, a UK SEO Consultant : "It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work."

Understanding Your Audience and Finding Your Niche

Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so.