SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords.

What to Do?

The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are.

Removing the guesswork from SEO

Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings they were shooting for. The way in which consumers search with be noticeably changed by digital assistants.

Track organic traffic and your website inbound links

Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Instead of creating content, a lot of websites should be focused on cleaning content. To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Gaz Hall, a Freelance SEO Consultant, commented: "A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1."

Use some of your best keywords in your bio

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client.