Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication.

The value of Google authorship

Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Search drives an incredible amount of both online and offline economic activity. You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website.

Use discretion with hashtags

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Search engines have a limited ability to recognize images, animation, video and audio.

SEO content curation best practice

Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it."

Validate The Big Opportunities

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages.