SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same reasons; plus if you are focusing on specific keywords you can write a post around them. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge.

Establish yourself as the subject matter expert and authority about your business

Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic. Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website’s reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them. A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO.

Web 2.0’s and Google Stacks

Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth.

Publish content that has a high potential for shareability

Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Gaz Hall, an SEO Expert from the UK, said: "This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers."

Websites are representations of ideas

One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. Creating incredible content that people will want to share is still the best way to earn links. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain.