Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the standard links; you’re promoting yourself and your website out there, so act like you’ve got something good to offer. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings.

Get High-Quality Links Through an Email Outreach Campaign

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Now, this is an important issue to be addressed. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Use Fetch as Google to test whether Google can crawl and index important pages within your site.

More about the pros and cons of curated content

Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from.

Websites which are not yet indexed by Google

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Gaz Hall, from SEO Hull, had the following to say: "Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable."

What is your unique selling point (USP)?

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site.