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Besides keywords, what determines how well your pages rank in search results? Google is pretty good at understanding the general context of a site’s content. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. As part of this technique, keywords are very often repeated in metadata, in textual content, or link text to increase the keyword relevancy artificially.

Why your digital marketing strategy should centre around content

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Search engines use a number Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. A little keyword research can go a long way in helping you understand what your audience wants. This process is quite complicated with the search extending to many different servers and indexes.

Don’t forget rankings

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. As the saying goes, “first impressions are lasting impressions.” The same can also be said about an online users visiting a website for the first time. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data.

Think like a human not a robot when it comes to link building

Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again. Adjusting your keyword distribution gives you power to change your campaign over time. Gaz Hall, an SEO Expert from the UK, said: "Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out."

What your mum didn't tell you about RSS feeds

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. If I'm always amazed by the agility of Beverley Guide on this one. you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it.