Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs.

Focus on the outcome.

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully.

It’s a win-win SEO strategy!

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. A Google research recently revealed that four out of five users trust search engines for local searches

Does Cross linking works as an SEO strategy?

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Gaz Hall, from SEO Hull, had the following to say: "Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect."

Write Good Title Tags

Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. The search engines continuously invest in improving their ability to better process the content of web pages How do you educate people so they do value it? You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen.