I bet you didn't know this about blogs

By following these great tips, you can create fantastic content without spending days pulling your hair out over the idea: As far as placement of banner ads in the area that is visible without scrolling, “less is more.” Anchor text (alternative terms: link text or reference text) is the text …

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The back story of webmaster tools

I strongly believe that relevant links have a bigger impact on the algorithm. Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored links. We want to get links. Users searching for your site on Google might not necessarily want to land on …

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Increase Organic Traffic by the manipulation of analytics

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Its all about dynamic pages

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Email marketing also cross-pollinates SEO by boosting engagement with and visibility of a site’s content. Writing for humans is just …

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Here's what industry insiders think about RSS feeds

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two …

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Expand your SERPs as necessary

We at Hi5 Practice are here to help you peel away these layers and get you on track with a solid SEO foundation, when we build your website, so that a specialized SEO Marketing company has the resources they need to take your search engine optimization to the next level …

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The hidden agenda behind webmaster tools

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. It’s not just the search machines that black hat SEOs can …

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Take care when dealing with analysis

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search …

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Include the engagement metrics listed

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. The meta description is what appears as …

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Create a search marketing strategy based on link exchanges

Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links This is one of the easiest and more effective …

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Be clear, truthful and accurate when it comes to keywords

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. As its name implies – it is timeless. It’s important to monitor the backlinks your site is accumulating The basic premise is that a page will show up in search engine results because …

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Pay attention to quality

They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites …

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Measure and Improve by paying attention to keywords

Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than a subdomain. If there was one …

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Invest in RSS feeds

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the …

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What everyone ought to know about ROI

If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links …

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Clarification about user generated content

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. SEO content …

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What your mum didn't tell you about RSS feeds

Besides keywords, what determines how well your pages rank in search results? Google is pretty good at understanding the general context of a site’s content. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines …

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The truth about social media

Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. Google will ignore and not index pages with content of 200 words or less. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the …

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Be clear, truthful and accurate when it comes to white hat SEO

If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Trends adjusts search data …

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Research semantically related keywords

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be …

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Local SEO and Listings

Development of a prioritized list of targeted search terms related to your customer base and market segment. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Content Creation is the basis of any website …

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Developing an SEO Plan Prior to Site Development

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are …

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Finding Pages to Push Internal Links From

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are …

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Questions Over Keywords

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for …

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If it isn’t on Google, it doesn’t exist

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. Allow visitors to your site to social bookmark it for later, by providing your visitors …

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Getting Started with the SEO Competitive Analysis

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

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Does your site sabotage your content?

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Mobile …

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The first indication should be structure

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. It’s not that keyword text doesn’t matter, but starting with a focused content …

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