Include the engagement metrics listed

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. The meta description is what appears as …

more ...

Create a search marketing strategy based on link exchanges

Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links This is one of the easiest and more effective …

more ...

Be clear, truthful and accurate when it comes to keywords

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. As its name implies – it is timeless. It’s important to monitor the backlinks your site is accumulating The basic premise is that a page will show up in search engine results because …

more ...

Pay attention to quality

They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites …

more ...

Measure and Improve by paying attention to keywords

Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than a subdomain. If there was one …

more ...

Invest in RSS feeds

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the …

more ...

What everyone ought to know about ROI

If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links …

more ...

Clarification about user generated content

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. SEO content …

more ...

What your mum didn't tell you about RSS feeds

Besides keywords, what determines how well your pages rank in search results? Google is pretty good at understanding the general context of a site’s content. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines …

more ...

The truth about social media

Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. Google will ignore and not index pages with content of 200 words or less. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the …

more ...

Be clear, truthful and accurate when it comes to white hat SEO

If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Trends adjusts search data …

more ...

Research semantically related keywords

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be …

more ...


Local SEO and Listings

Development of a prioritized list of targeted search terms related to your customer base and market segment. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Content Creation is the basis of any website …

more ...

Developing an SEO Plan Prior to Site Development

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are …

more ...

Finding Pages to Push Internal Links From

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are …

more ...

Questions Over Keywords

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for …

more ...

If it isn’t on Google, it doesn’t exist

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. Allow visitors to your site to social bookmark it for later, by providing your visitors …

more ...


Getting Started with the SEO Competitive Analysis

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

more ...

Does your site sabotage your content?

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Mobile …

more ...

The first indication should be structure

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. It’s not that keyword text doesn’t matter, but starting with a focused content …

more ...

Stick To Either www or non-www Domain

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Human users are already intrigued by your title; all that’s left to …

more ...

Images That Build You Links

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. How do you find people who value SEO enough to pay your prices? Pay attention to how …

more ...

Alt text makes for a better user experience

It helps the search engines quickly determine what the page is about. Anyone with a site that provides useful content and has the right network can now drive organic traffic. It is worth noting that when it comes to link building, it is very difficult to find a site owner …

more ...

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

more ...

Finding the 'Low-Hanging Fruit'

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. Think of the last time you wanted to purchase a product but knew next to nothing …

more ...

Web search optimization techniques

You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content …

more ...

SEO 301 redirect best practice

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. A lot of marketers focus on social in their online …

more ...

Develop your follow-up approach

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you …

more ...