Be inspired by the David vs.Goliath battle

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and …

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Improve site speed

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

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Start by identifying your core set of target keywords

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also …

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Featuring an adequate number of high-quality links

Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and …

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Check for 301 and 302 redirects

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Optimizing your website will invariably lead to more organic traffic …

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LSI helps search engines provide more relevant results

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention …

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Why Your Content Is Your Most Important Asset

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Guest posting.

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed …

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Reduce PopUps or Distracting Ads

A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing …

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