Search engine health check

You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. Technology is an important part of the user experience …

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Analyze your current website

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called …

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Voice Searching Matters

It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. To achieve and maintain good placements on result pages …

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Frequently Update Content/Blogs

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the …

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SEO meta description best practice

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. You should ensure that the first …

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Don't make your own URLs compete against one another

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. Many moons have passed since …

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Tailor to shoppers, not search engines

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Google has spent millions of dollars to create faster …

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Make Sure Your Site Kicks Butt On Mobile

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. The higher …

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Never go by keyword density ratios

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Longer content tends to …

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Be Active On Quora To Improve Ranking

Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. SEO’s journey to a technicality driven practice …

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Get some paid social media promotion

The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. In order to please both the search engines (who …

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Focus on topics instead of keywords

Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing …

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Which SEO tactics pay the greatest dividends?

Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in …

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The importance of domain name selection for SEO

Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. In social search, content that has a …

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Don’t Forget About a Sitemap

In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get …

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Use some of your best keywords in your bio

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Review your content creation plans and make adjustments

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is …

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This is not a numbers game

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. How …

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You need a clear strategy on your most profitable keywords

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Before you accept posts from guest …

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Proper HTML and CSS Validation

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an …

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The Major Elements of Planning

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. The process of optimization is not a one-time process but requires maintenance, tuning …

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