Focus on topics instead of keywords

Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing …

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Which SEO tactics pay the greatest dividends?

Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in …

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The importance of domain name selection for SEO

Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. In social search, content that has a …

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Don’t Forget About a Sitemap

In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get …

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Use some of your best keywords in your bio

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Review your content creation plans and make adjustments

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is …

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This is not a numbers game

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. How …

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You need a clear strategy on your most profitable keywords

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Before you accept posts from guest …

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Proper HTML and CSS Validation

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an …

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The Major Elements of Planning

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. The process of optimization is not a one-time process but requires maintenance, tuning …

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Backlink Ranking Factors

Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to …

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Space Management or Page Segmentation

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. White Hat SEO These are SEO techniques …

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Don't make your own URLs compete against each another

It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Stick to these good practices and you’ll be on your way to free traffic. Brands that rank high on search engines have great content, address their target audience’s …

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The Role of Anchor Text

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. The direction that you take to improve the visibility of your site on the web should …

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Work Hard and Success Will Come

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Everyone is familiar with the expression “content …

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Are you using Shared web hosting?

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor …

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Headings and SEO

Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in …

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The majority of your backlinks should be branded

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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The power of inbound links.

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for …

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Offer city-, service-, or product-specific specials

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding …

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How to Search Engine Optimize Your Blog Content

Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Follow all the good on-page content and off-page …

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Why are title tags important?

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and …

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Closing the Loop

A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it …

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